Our Story

A Small Idea. A Sister’s Push. A Family’s Support. ❤️

Trendy Taruni began in 2023 with a simple suggestion from my sister.

During a visit to Mumbai, she encouraged me to explore the idea of starting my own jewellery business. What began as a conversation soon turned into action. I sourced my very first collection from Mumbai, came home with a dream, and Trendy Taruni was born.

There was no big team or elaborate setup behind it—just a love for jewellery, the excitement of building something of my own, and a family that believed in the idea.

Built With Family, Grown With Love

Although Trendy Taruni started as my dream, it has never been a journey I walked alone.

My sister planted the first seed and continues to be one of my biggest cheerleaders.

My mother, a retired school teacher, became one of the strongest pillars behind the business. From helping me prepare for exhibitions to arranging products, packing and managing the countless little things that happen behind the scenes, her support has become an inseparable part of Trendy Taruni.

My husband and family have stood beside me through the highs, the uncertain days and every little milestone along the way.

So when you shop from Trendy Taruni, you're supporting much more than a jewellery store. You're supporting a small, family-supported dream that has been built piece by piece.

Why Trendy Taruni?

I have always believed that looking beautiful and feeling confident shouldn't require spending a fortune.

That's why Trendy Taruni is about bringing you jewellery that feels trendy, elegant and luxurious while remaining affordable.

From delicate everyday pieces to statement designs for celebrations, every collection is personally selected with one thought:

Would I be excited to wear this myself?

We focus on pieces that are stylish, versatile and easy to incorporate into your everyday wardrobe—because your favourite jewellery shouldn't have to wait for a special occasion.

From Our Hands to Your Jewellery Box ✨

From sourcing and selecting designs to photographing products, creating content, preparing for exhibitions, packing orders and meeting many of you personally at our stalls, there is a story behind every step of this little business.

And every order, every repeat customer, every Instagram message, every recommendation to a friend and every person who stops by our stall has helped turn that little idea from 2023 into something much bigger than I initially imagined.

We're still growing. We're still learning. And we're incredibly grateful that you're here to be a part of it.

Welcome to Trendy Taruni.

Where Luxury Meets Affordability. ✨

With love,
Samhita
Founder, Trendy Taruni